GVTO
A full website rebuild and performance marketing engine for a B2B SaaS platform stuck at under 1% trial-to-paid conversion.
How we got there.
01 The Challenge
GVTO's existing marketing site loaded slowly, buried its actual product value below three scrolls of generic copy, and sent every visitor — regardless of intent — to the same generic demo form.
02 Research
Session recordings and funnel analysis showed the majority of visitors never scrolled past the fold — the value proposition simply wasn't landing in the first five seconds.
03 Strategy
We rebuilt the site around three distinct visitor intents (evaluate, compare, buy) with tailored landing paths for each, backed by a headless architecture built for sub-second load.
04 Design Process
Wireframes were tested with real prospects before visual design began, validating message hierarchy ahead of any aesthetic decisions.
05 Development
The new site was built headless for speed, with structured data and technical SEO foundations laid in from day one to support the parallel SEO engagement.
06 Marketing
A LinkedIn and Google Ads engine was layered on top, sending each audience segment to the landing path built specifically for their stage of evaluation.
A closer look.
The outcome.
Trial-to-paid conversion rate more than doubled within the first full quarter after launch, and the reduced CAC freed up budget to expand into two new paid channels.
“We'd worked with three agencies before Webroller. None of them ran performance and creative under one roof the way this team does.”
Arjun Mehta
CEO, Bolt Energy Drink
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