Beauty Cakes
A bold, appetite-first social media creative system driving engagement.
Visual Identity
Consistent
Content Style
Scroll-Stopping
Audience Reach
Bilingual
Social Media / Social Media Marketing
Social Media Marketing
Content and campaign strategy across the platforms that matter for your audience.
What It Is
Social media marketing covers platform strategy, content production and paid campaigns — built around where your specific audience actually spends time, not every platform at once.
Why It Matters
Spreading effort across every platform equally usually means being mediocre everywhere; audience-specific focus produces stronger, more consistent results.
Business Impact
Clients get a social presence that grows engaged followers into customers, with performance tracked against business metrics, not just likes.
Benefits
We combine organic content strategy with paid social so both channels reinforce each other instead of competing for the same budget.
Services Included
Everything under this offering.
Capabilities you can mix and match as your needs grow.
Platform Strategy
Choosing and prioritizing the platforms your audience actually uses.
Content Production
Photo, video and graphic content produced for each platform's format.
Paid Social Campaigns
Targeted paid campaigns that extend organic content's reach.
Performance Reporting
Reporting tied to business outcomes, not vanity metrics.
Platforms
Where we run campaigns.
Chosen based on where your audience actually is.
Instagram
Facebook
LinkedIn
YouTube
TikTok
Meta Ads Manager
Content Calendar Tools
Analytics & Reporting
Portfolio
Work in this space.
Social Media
Beauty Cakes
A bold, appetite-first social media creative system driving engagement.
FMCG
Multi-Platform Launch Campaign
A coordinated social launch campaign across Instagram, Facebook and YouTube.
Coming Soon
D2C
Paid Social Growth
A paid social strategy scaling a D2C brand's customer acquisition.
Coming Soon
Hospitality
Always-On Social Management
Ongoing organic content and community management for a hospitality group.
Coming Soon— Process
Our process, start to finish.
The same disciplined process behind every engagement.
Step 01
Audit & Strategy
Reviewing current presence and defining platform priorities.
Step 02
Content Planning
Building a content calendar aligned to business goals.
Step 03
Production
Producing content across photo, video and graphic formats.
Step 04
Campaign Execution
Publishing organic content and running paid campaigns.
Step 05
Reporting & Optimization
Monthly reporting and ongoing optimization based on results.
Selected Work
Portfolio highlights.
Selected Work
Results we're proud of.
FMCG — Launch Campaign
Challenge: A new product launch with zero existing social presence.
Solution: A coordinated multi-platform launch campaign.
D2C — Paid Social Scale
Challenge: Organic growth alone too slow for revenue targets.
Solution: A paid social strategy layered on top of organic content.
— FAQ
Social Media Marketing questions, answered.
Whichever platforms your specific audience actually uses — we'll confirm this during the strategy phase rather than defaulting to every platform.
Yes, we run both together so paid campaigns extend the reach of strong organic content.
This varies by platform and package — we'll agree a specific cadence during onboarding based on your goals and budget.
Full management — content creation, captions, scheduling and posting are all included.
We track metrics tied to business outcomes — leads, sales, website traffic — alongside engagement metrics.
Yes, we regularly take over management of existing accounts and build on the audience already in place.
Part of Social Media
Explore the full service.
— Let's Talk
Ready to Grow Your Business?
Tell us about your audience — we'll map the strategy on a free consultation call.